The company started its New Zealand operations in 1989.The business initially duplicated the very successful format of the associated company in Fiji - Ashabhai & Co.- one of Fiji’s largest importing and marketing companies, representing Frucor Beverages, Heinz-Wattie and Johnson & Johnson.

From the outset Ashon Ventures focussed on what they knew best –importing a small range of products, targeted predominantly at the Polynesian market.

In 1993, following a period of strong growth the product range was expanded to include lines with wider appeal. Listings in key accounts resulted and the company continued to expand.

The selection of quality products at realistic prices has been, and will continue to form the basis of Ashon Ventures business philosophy.

The growth that has been achieved over the past ten years has predominantly been achieved in the Auckland metropolitan region.

Ashon Ventures (NZ) Ltd is now a major importer, distributor and marketer of fast moving consumer goods in New Zealand with a good number of agency lines now ranked in AC Neilsen scantrack rankings.

With increased resources Ashon Ventures are already focusing on new market opportunities and are increasing their representation in the rest of New Zealand.

A key element of this strategy is that the expansion will not affect the personal service that was so critical in the early growth stages of the company.

Extra sales and merchandising staff have been employed to ensure that the high standard of personal service is maintained.

The product-sourcing network has improved significantly, as we now sourcing products for New Zealand, Fiji and all Pacific Island markets that we service via another international company.

The above scenario now places us in a much stronger position with suppliers, as we are able to obtain very competitive pricing based on the larger volumes we are now marketing. This places Ashon Ventures in good stead to tender for house brand business which we are currently doing.

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The company has its offices in East Tamaki along with a 750 square meter warehouse and office complex.

The operation is ideally set up to service the needs of the major chains providing flexibility to either to purchase locally or on an indent basis with the option to carry to carry backup stock.

We have three delivery trucks providing a cost effective and efficient service to the Auckland metropolitan and key account markets.

Our information systems have been upgraded to comply with the Y2000 changeover.

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The company growth over recent years has been as a result of the focus of Ashon Ventures to closely work with our Principles to identify market opportunities.

This philosophy has resulted in close, longstanding business relationships with the manufacturers of well-known brands such as:

• Golden Country Corned Beef
• Lees Biscuits
• Sinsin Oriental Sauces and noodles.
• Golden Tips Ceylon Tea.

We also market our own range of products under the Pacific Crown brand – these include coconut cream and mackerel.

The key product range is restricted to the FMCG market to ensure that we retain our focus on core business.

Ashon Ventures has, and will remain consumer and market driven. We will continue to research the ever-changing market to remain flexible in order to meet the changing needs of our consumers.

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As a result of the growth over the past few years and in order to position Ashon Ventures for future opportunities both sales and merchandising resources have been increased.

Sales coverage of New Zealand is as follows.

Sales representatives service all key accounts. They have regular call cycles and work closely with part time merchandisers.

This ensures regular trade contact, good market intelligence and excellent customer support.

In the Auckland metropolitan region we have a comprehensive coverage of the route market with over 300 active customers who are called on every three weeks.

The sales coverage in the lower half of the North Island and in the South Island is by sales agents.

The North Island currently represents 85% of our business, with the South island the remaining 15%

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Ashon Ventures (NZ) is a privately owned company with the directors being:

Mr. Prakash Patel
Mr. Harish Patel
Mr. Jayant Patel

All the directors and senior management have extensive business experience gained both in New Zealand and the Pacific Island markets.

Has over twenty five years business experience in the Pacific Islands. He is a qualified civil engineer from Canterbury University in Christchurch.

Has responsibility for the financial administration of the company as well as the development of management information systems.

Has responsibility for the marketing and operational side of the business. He is also responsible for liasing with principals and the introduction of new products.

Business Development Manager. This role is to ensure that the business expands beyond our current position and ensure that future growth opportunities are maximized.

Key account executive. This role is based in Auckland and ensures our continued growth in the Auckland key account market.

Key account executive. This role is based in Bay of Plenty to ensure continued support and growth in the Bay of Plenty region key accounts.

Route Representative. This position ensures excellent coverage of the Auckland metro route market.

Administration Executive.

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